Let your heart fly: Indian Airlines

Feels like writing for a 7 marks question of 10th grade. Indian Airlines condensed as IA is a govt airline. The distance between Kolkatta and Agartala was covered by flight to reduce the travel time. This was my first ever journey in IA. I thought people used to exaggerate about IA but now understood what exactly they went thru. This article might be of some help if u are planning to fly somewhere.

1. Feel at home Factor: Now if you find the airhostess of ur mothers age or to be more precise of ur elder married sister's age then u will call the place a home ;) Other private airlines have better airhostesses with tons and layers of make up.

2. Unbias and considerate: If IA serve any candy other than Alpenlibe, then people may find the discrimination being done, so to avoid any discrepancy they serve only one candy. How appreciable. And see these jet guys..keeping almost 10 varients and flavor of candies and making passenger confused as which one to select.

3. No pretentious behavior: Thats one good thing about IA. If they dont like ur face then they will not bore u with those plastic smiles and sugar coated words. If they find u ugly their face will say it all.

4. Bringing the people closer: IA is always ahead in such measures. They will remind u that there were people before u and will come after u in the same plane and the national integartion will continue as usual. Dont believe it? Ok next time u board IA just open the snacks/ food holder and u can see Guptaji's leftover still there. some sauce and some oil stains to remind u that Punjab(sauce) and Tripura (oil) arent far off.

5. Changing the mindset: These Jet and other flights put a tissue sheet on the seat (beneath ur head) to absorb all the oil/dandruff/shampoo of one's hair to stop getting it transmitted to someone else. But IA believes in Equality of rights. U never know if sharmaji's chameli ka tel can do wonders and you might get some extra brain/memory power by rubbing your head against the seat or Bipasha's danddruff may remove the excessive unwanted hairgrowth in you. Who knows!!!

6. Atithi Devo Bhav: Now, since u have boarded the flight and as per the custom IA has to serve, they will get the best possible scattered items from the menu. Why to give u something expected. After all there is a word called "surprise" in the dictionary. So the USP is all scattered and unimaginable food items for a joy ride.

7. Adhering to the tradition: Why to serve water in small plastic bottles..after all plastics are not good for health, hence a small size recyclable paper cup. Now there is a catch, this actually shows how to get intimate with customers. While serving the water obviously they will sprinkle some on u and ur neighbours and by that u have to leave ur "Maun-awastha" and ask for a tissue paper. They dont want u to be quite coz in case sitting quitely leads to glueing of lips then they might not find a doc in airline to resolve the issue :P high time conspiracy ;)

8. Discarding the hospitality and coming to reality concept: Now everything has got a limit. These flying queens too are human. They too feel irritated attimes with their job and personal life and we should understand this. So what if they give you "eat-you-morons" look while serving. Lets be real and accpet them the way they are.

9: Six sigma and Quality Gyan: Food quality or service quality? which one to explain first? Both are recommendable. My Potbelly groaned with the yummy food and kidney just stopped working after the heavnly food churns touched it. 50 minutes notice was what i could get from my kidney (that was fly time as did not want to take a chance of experience a flying loo)

10. Branding, marketing, and positionting: i guess too many marketing concepts being a mgt student but cant help it. So now lets take a look at the resources inside.

Magzines: vowww a book on india with some pages folded as if it was lying in the library and reffered some 20 times.
Air Sickness bag: I could not find any. May be they have a different mode..may be a Bowl? (reminded me of Santa's disgusting joke)

Overall an exciting 50 minutes flying with so many new things to learn. And last but not the least the taglines which i found on my air tickets..

(i) Let your heart fly:
(my heart would have surely comeout and floated in bangladesh had it been a 2 hrs flight)

(ii) Fly smart, fly IA:
(well i am just blank to comment on this now)

Happy Flying.. if u happen to survive after the journey just lemme know